At ski resorts, your brand meets people with beloved hobbies, with a good feeling. In embracing the message, it is important in what mood we receive them. At ski resorts, people have time to perceive the environment and the reception of message goes better than in busy everyday life.
On the ski slope, the phones are left in your pocket and other media noise is kept to a minimum. This way, your brand will shine brightest and will surely be remembered.
The skiing day lasts an average of 4.5 hours and often several days are spent at the ski resorts - or several visits during the season. As a result, your brand gets numerous reps throughout the day, week and long season.
Almost every ski resort visitor is either neutral or positive about advertising - and up to 42% find ski resort advertising entertaining. When advertising is generally considered disturbing or even annoying in many contexts, this result can be considered exceptional.